Designing architecture
that could only exist
where it belongs.
Designing architecture that could only exist where it belongs.
I don’t approach housing as a formula.
I design spaces shaped by territory, culture, climate, and the experience of inhabiting.
Somewhere along the way, housing stopped being about living.
Today, most contemporary housing is shaped by efficiency, market logic and return.
Financial constraints define the location, the market defines the typology, and living adapts to what remains.
As a result, many spaces feel disconnected from both people and place – replicated across contexts, with little relationship to the experience of inhabiting.
My work begins where standardisation ends
I’m not interested in reproducing predefined housing formulas or generic ways of living.
I’m interested in creating spaces that respond specifically to their environment, material reality and cultural context.
Selected Work
Villa Tuscany
Tuscany, Italy
I don’t begin with
square metres or
market logic.
I begin with the place.
Its climate.
Its material reality.
Its cultural memory.
Every project is a response, not a repetition.
Azulik Al-Ula
Collaboration with Roth Architecture
Saudi Arabia
Villa Sian Ka’an
Collaboration with Roth Architecture
Tulum, Mexico
Much of today’s development is driven by optimisation: maximising density, efficiency, and financial performance.
But the value of a space cannot be reduced to measurable metrics alone.
I believe architecture should reconnect people with the place – creating environments that feel intentional, grounded, and deeply tied to the experience of living.
I don't design properties.
I design ways of living.
About
My work is shaped by a simple observation: much of contemporary housing is designed to perform efficiently, but not necessarily to support meaningful living.
Each project begins with understanding the territory – its climate, its material reality, its cultural memory.
What follows is not a predefined solution, but a way of living that could not exist elsewhere.
Today, my work is driven by a different premise: not how to optimise space, but how to create places that could not exist elsewhere.
Background
Over the past decade, my work has spanned Europe, the Middle East, Mexico, and Asia – collaborating with international studios on high-end hospitality, residential, and territorial projects.
This includes large-scale initiatives such as NEOM, as well as collaborations with Archea Associati (Italy) and Roth Architecture (Mexico).
Alongside independent work, roles within strategic collaborations – most recently as Director at S14 – have focused on complex, technologically driven developments across Europe and the UK.
Education includes master’s degrees from Politecnico di Milano and Tecnológico Nacional de México, with professional registration in both Italy and México.
This trajectory has shaped a clear understanding of how housing is typically conceived today – driven by efficiency, scalability, and return.
Process
Every project begins with understanding the place – not only physically, but culturally and contextually.
From there, the process unfolds through a series of decisions that prioritise experience over convention.
There is no predefined formula.
Only a deliberate response to each context.